Why GenieTalk
As a former software engineer turned marketer, I've learned that people rarely ask engineers or accountants to explain what their profession actually does. Marketing is different.
When people hear "marketing," they often picture someone polishing PowerPoint decks, designing brochures, planning glamorous events, or serving as the company's PR spokesperson. I sometimes joke that marketing isn't a beautician's craft.
Marketing is a business discipline. It connects customers, products, sales, and strategy. Great marketers need business acumen, operational rigor, analytical thinking, and the ability to turn market insight into business growth. Because marketing spans such a broad range of responsibilities, it's also one of the most misunderstood professions in business.
That's why I started GenieTalk.
This is where I share my thoughts on the business of marketing, along with integrated go-to-market strategies that help businesses achieve their commercial goals. I also closely follow industry and technology trends, particularly in fintech, AI, and blockchain, and will occasionally share my perspectives through the lens of enterprise marketing.
Whether you're a marketer, founder, or business leader, I hope these articles offer practical ideas, fresh perspectives, and a deeper appreciation for how marketing can help build enduring businesses.
How AI is changing marketing
Marketers now have access to tools that allow them to plan, create, execute, and optimize campaigns more holistically than ever before. In many ways, AI is helping marketing become a more integrated discipline.
By Robin Zhang • August 2026
A few thoughts on naming
Naming exercises are often surprisingly emotional. Discussions that begin with excitement can easily become lengthy debates that create unnecessary friction.
By Robin Zhang • July 2026
Storytelling: The foundation of every successful go-to-market strategy
Whether a company is just getting started or preparing for its next phase of growth, storytelling provides the discipline necessary to create alignment, reinforce conviction, and ensure that the entire organization remains anchored to a common vision.
By Robin Zhang • February 2026
Why so many companies misunderstand account-based marketing
Not every customer segment deserves the same level of investment, and not every company should approach ABM in the same way.
By Robin Zhang • December 2025
Can you pause marketing during a business crisis?
Understanding marketing's role in sustaining brand presence and creating market demand is pivotal, highlighting the need for continued investment, particularly during challenging times.
By Robin Zhang • November 2023
Let’s talk.
Whether you're launching a new product, refining your go-to-market strategy, or preparing for your next stage of growth, I’d love to hear about it.